Post Holdings Associate Brand Manager - Lakeville, MN in Lakeville, Minnesota

Post Consumer Brands Position Description: Associate Brand Manager, Pebbles and Kid Classic

Function: Marketing

Reports to: Brand Manager, Pebbles and Kid Classics

At Post Consumer Brands, we are driven by a single mission: Make Better Happen. This mission is multi-faceted and applies to the consumers we serve, the customers we partner with, and the shareholder value that we create. We are committed to safe, delicious breakfast cereal that is safely produced and responsibly marketed. We are a growth-minded food company that believes deeply in the power of teamwork…and we are looking for our next member of the team.

With more than 85% of households in the United States buying cereal, our brands (Malt-o-Meal, Honey Bunches of Oats, Oreo O’s, Pebbles, Great Grains, Honeycomb, Grape Nuts, Alpha bits, and more) have been honored to compete in a large category and fill an important space in our consumers’ cupboards for more than 100 years and counting!

In order to maintain the strength and relevance of our brands, we are currently hiring for an Associate Brand Manager for our Pebbles and Kid Classics Brands. If you have the skills and experiences outlined below, we would love to hear from you!

Primary Responsibilities:

The Associate Brand Manager (ABM) will be a key participant in the management of the ready to eat (RTE) cereals for the Pebbles and the Kid Classics Brands (ie: Golden Crisp, Post Oh’s, Alphabits, Waffle Crisp). Reporting to the Brand Manager, this position is responsible for driving growth through the activation of business analytics, cross-functional team leadership, partnership management and a key decision maker within the commercialization of product innovation. In addition, this person will be a steward of their brands both internally and externally while weaving together all components of the “4 P’s” (product, price, place, and promotion) to deliver a compelling consumer and retailer need. This marketing opportunity will require the ability to thrive in an entrepreneurial environment, multi-task, and keeping various projects on track. Strong communication skills, both written and verbal, will be required to keep other functional areas apprised of and engaged in team’s initiatives. The position requires an ability to proactively anticipate obstacles and the flexibility to seek alternative solutions to keep projects on track. The ability to analyze information to draw insights and conclusions to drive business decisions into action is essential.

  • Business Analysis & Reporting– Provide consumer, category, and competitive insights and co-develop targeted selling propositions. Provide in depth analysis of sales trends by product line, SKU, retail customer, channel, and geography to determine opportunities to grow volume. Gather key competitive intelligence, develop insights and report findings to key stakeholders. Assist the Brand Manager in developing the long-range planning forecasts.

  • Growth Activation: Work closely with the innovation team and partners through product launches based on brand need. Manage relationship with partner to ensure product, marketing materials, etc are proactively communicated while managing prioritization of the cross-functional asks. Communicate project status, issues, and opportunities to the broader organization. Coordinate with Sales and Trade solutions to ensure feasibility of brand growth plans at the retail level.

  • Effective Communication– Manage and prioritize projects to ensure that all cross-functional teams are aligned, prioritized according to business need, and resourced appropriately to ensure we meet expectations of key customers and stakeholders. Assist with new initiatives such as market research, product development, and selling material creation.

  • Brand Leadership– Be a steward of your brands while working closely with the brand manager on execution of the “4 P’s” of positioning (product, price, place, and promotion). Know the consumer and the competition inside and out – make decisions based on the unique needs of this consumer and/or category in order to drive demand. Further partner with Integrated Marketing Communications (IMC) to ensure compelling agency briefs, media strategy, and total brand communications. Identify consumer and business knowledge gaps while working with Consumer Insights (CI) to apply market research techniques effectively.

Job Complexity

The ABM role within Post Consumer Brands offers an exciting opportunity to hone marketing skills and drive volume growth by identifying and delivering on compelling consumer and customer needs. This role may develop into a long-term marketing career of increasing responsibility or it could also lead to new and exciting experiences within a number of work functions within Post Consumer Brands.

Internal : Contact with all functional areas in corporate office and operations facilities to develop systems and plans to drive business. Plan and execute based on an understanding of sales and manufacturing systems, plans and complexities.

External : Primary external contact is with the Customer and Licensing Partners. Contact with legal counsel on intellectual property and contract issues to ensure consumer messaging adheres to marketing guidelines and partner stipulations.

Minimum Requirements:

  • Education: BA required, MBA Preferred.

  • Experience: Minimum of 2+ years in marketing management or a related field with experience leading cross-functional teams.

  • Knowledge of cross-functional collaboration, consumer marketing, and market analysis are all critical to success in this role.

Required Skills:

  • Critical thinking, experience with data extraction, ability to communicate effectively, strong organizational and multi-tasking skills.

Management Skills :

  • Leadership, motivation, decision-making, problem solving, results orientation, budget management, collaboration, and a “team” mindset.

Work Location:

This position is based in Lakeville, MN, and may include up to 10-15% travel.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.