Post Holdings Director of Marketing - Toronto in Toronto, Ontario

As Director, Marketing, you will be responsible for leading the strategy and growth of a portfolio of iconic and new ready to eat cereal brands for Post Consumer Brands Canada. This includes leading the strategic development and execution of integrated communication plans, P&L management, as well as the coaching and development of a high performing team.

Responsibilities

• Strategic Planning: Lead Cross Functional Business Team plans to achieve brands' business goals (revenue, share, profit.)

 Lead brand managers to develop the brand strategy and brand growth plans through marketing activation, cross-functional team leadership, and innovation.

 Responsible for the annual and monthly volume forecast recommendation

 Participate in development of consumer learning plan

 Lead pricing work

 Identify areas where business analysis is needed to inform plans

 Develop contingency plans to address share, volume, and profit effects of marketplace changes

 Lead annual business planning and long range business plans.

• Communication: Lead the development and execution of highly effective integrated brand engagement (marketing communication) programs, that leverage a deep understanding of the consumer to create a competitive advantage and build consumer value

 Development and management of brand positioning and advertising

 Ensuring communication plans (advertising, PR, digital, experiential) are executed with excellence and on budget

 Participate in creative strategy development with agency and guide creative look/feel

 Understanding marketing efficiency and effectiveness to optimize and enhance plans

• Innovation: participate in new product initiatives to meet business goals

 Work with the Innovation lead to develop 3-year innovation agenda and new product pipeline

 Validate and launch innovation with excellence

• People Leadership: Build a world class marketing organization by developing the skills of direct reports

 Guiding the development of direct reports, including direction on primary projects, continuous feedback and career guidance

 Strengthening the marketing organization and culture. Actively contributing to improving Post Consumer Brands culture and organization’s effectiveness

Experience Required:

• Bachelor’s Degree in Business, Marketing, or other related degree – MBA preferred

• Minimum of 10+ years in marketing management of consumer packaged goods

• Marketing expertise across diverse consumer channels (paid, owned, earned)

• Experience working with and managing external agencies

• Strong leadership skills

• Experience managing direct reports

• Ability to influence and inspire marketing and cross functional peers and senior leaders by generating and implementing new ideas

• Demonstrated experience influencing Senior Executives

• Analytics experience; translating data into meaningful, actionable insights

• Entrepreneur spirit for developing the position and engaging the marketing/sales organizations

• Desire and ability to work in an ever-changing fast-paced environment with many stakeholders

Qualifications